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After extensive consultation and engagement with stakeholders and the community, 28 initiatives were identified as part of Halifax's five-year Integrated Tourism Master Plan. The plan was developed with a community-first approach to maximize tourism benefits for all 210+ communities in the Halifax region.

MORE ABOUT THE RECOMMENDATIONS
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  • Build and Enhance Halifax's Key Demand
    Build and Enhance Halifax's Key Demand
  • Attract highest yield and growth markets
    Attract highest yield and growth markets
  • Make it easy to get here and visit
    Make it easy to get here and visit
  • Be vibrant and alive 365
    Be vibrant and alive 365
  • Develop responsible tourism
    Develop responsible tourism
  • Establish, Identify, Appoint Tourism Leadership
    Establish, Identify, Appoint Tourism Leadership

Create an investment filter as a tool to help assess tourism impacts of proposed investments

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CURRENT STAGE: Benefits Realized

PRIORITY: First-term Priority

Updated July 27, 2021
1

Attract more people to skilled labour program for the restaurant sector

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CURRENT STAGE: Discovery & Scoping

PRIORITY: Mid-term Priority

Updated March 4, 2021
2

Implement the Wild Islands Plan

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CURRENT STAGE: Initiation 

PRIORITY: Mid-term Priority

Updated March 4, 2021
3

Enhance demand generators for Designated Arts, Entertainment and Heritage Conservation Districts

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CURRENT STAGE: Discovery & Scoping

PRIORITY: Longer-term Priority

Updated March 4, 2021
4

Create an experience development program

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CURRENT STAGE: Initiation 

PRIORITY: First-term Priority

Updated March 4, 2021
5

Launch Halifax Music City Strategy

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CURRENT STAGE: Initiation 

PRIORITY: First-term Priority

Updated March 4, 2021
6

Develop and enhance culinary experience program

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CURRENT STAGE: Initiation 

PRIORITY: First-term Priority

Updated March 30, 2021
7

Create two events including a signature event 

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CURRENT STAGE: Discovery & Scoping

PRIORITY: Mid-term Priority

Updated March 4, 2021
8

Create a community-led vision for the Dartmouth waterfront to disperse

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CURRENT STAGE: Discovery & Scoping

PRIORITY: Mid-term Priority

Updated March 4, 2021
9

Enhance the canoe-kayaking competition facility on Lake Banook

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CURRENT STAGE: Initiation 

PRIORITY: Mid-term Priority

Updated March 4, 2021
10

Implement the Peggys Cove Master Plan

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CURRENT STAGE: Implementation 

PRIORITY: First-term Priority

Updated July 28, 2021
11

Fully implement the Harbour Islands Visitor Experience Strategy (Georges and McNabs Islands)

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CURRENT STAGE: Discovery & Scoping

PRIORITY: First-term Priority

Updated March 4, 2021
12

Implement the Marine Visitation Plan

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CURRENT STAGE: Initiation 

PRIORITY: Mid-term Priority

Updated August 3, 2021
13

Develop the new waterfront Art District as a place for everyone to experience Nova Scotia art and culture

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CURRENT STAGE: Detailed Planning

PRIORITY: Longer-term Priority

Updated March 4, 2021
14

Complete a needs analysis for additional and enhanced outdoor performance venues

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CURRENT STAGE: Discovery & Scoping

PRIORITY: First-term Priority

Updated March 4, 2021
15

Establish an “Events Attraction Office” to lead implementation of the STAT Pro Report recommendations

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CURRENT STAGE: Initiation 

PRIORITY: First-term Priority

Updated March 4, 2021
16

Expand Stopover program at Halifax Stanfield International Airport

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CURRENT STAGE: Initiation 

PRIORITY: Mid-term Priority

Updated March 4, 2021
17

Develop business case for increased marketing investment in fly markets

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CURRENT STAGE: Discovery & Scoping

PRIORITY: First-term Priority

Updated March 4, 2021
18

Develop an incentive program to attract strategic conferences in low-season

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CURRENT STAGE: Initiation 

PRIORITY: First-term Priority

Updated March 4, 2021
19

Adopt ride-hailing services

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CURRENT STAGE: Benefits Realized

PRIORITY: First-term Priority

Updated March 4, 2021
20

Action the Halifax Rapid Transit Strategy

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CURRENT STAGE: Implementation 

PRIORITY: First-term Priority

Updated March 4, 2021
21

Support policy process for short-term rentals

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CURRENT STAGE: Detailed Planning

PRIORITY: First-term Priority

Updated March 4, 2021
22

Increase the availability of public washrooms throughout the region

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CURRENT STAGE: Discovery & Scoping

PRIORITY: First-term Priority

Updated March 4, 2021
23

‘Internet for Nova Scotia’ – improve broadband throughout region

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CURRENT STAGE: Implementation 

PRIORITY: First-term Priority

Updated July 26, 2021
24

Evolve Discover Halifax to become backbone organization for Integrated Tourism Master Plan

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CURRENT STAGE: Initiation 

PRIORITY: First-term Priority

Updated March 4, 2021
25

Develop a plan for sustainable growth of the cruise sector

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CURRENT STAGE: Discovery & Scoping

PRIORITY: Mid-term Priority

Updated March 4, 2021
26

Develop the business case for heritage tourism in Halifax

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CURRENT STAGE: Discovery & Scoping

PRIORITY: Mid-term Priority

Updated March 4, 2021
27

Supporting the development Wije’winen (Reimagined Mi’kmaw Native Friendship Centre)

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CURRENT STAGE: Initiation 

PRIORITY: Mid-term Priority

Updated March 4, 2021
28