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The Halifax region typically welcomes 5.3 million overnight stays every year. These visitors spend an estimated $1.3 billion annually in local shops, restaurants, stores, attractions, and accommodations.

There are 2,800 businesses throughout Halifax who serve residents as well as travellers. Those businesses are also an important source of tax revenue in our community which helps to fund municipal services and infrastructure—everything from roads and transit services to parks and recreation.

As a destination, we provide exceptional hospitality and service, and Discover Halifax is working hard alongside industry partners to keep Halifax’s visitor economy strong.

Integrated Tourism Master Plan (ITMP)

The Integrated Tourism Master Plan (ITMP) provides a vision for tourism in Halifax. Leading destinations are founded in a clear picture of where they are going and what needs to happen to achieve this, and this plan is how we will all get there, together.

Ultimately, this plan will help drive and prioritize the efforts and investments that will lead to sustainable economic growth from the region’s tourism economy. And that will do one important thing: it will enrich the lives of our citizens.

Integrated Tourism Master Plan

The Integrated Tourism Master Plan (ITMP) provides a vision for tourism in Halifax. Leading destinations are founded on a clear picture of where they are going and what needs to happen to achieve this. This plan represents how we will all get there, together.

Find out more