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Learn more about the successes of the ITMP in the annual progress reports

Halifax’s Integrated Tourism Master Plan (ITMP) provides a vision for tourism in Halifax. The ITMP was developed to drive and prioritize the efforts and investments that will lead to tourism recovery and future sustainable economic growth from the region’s tourism economy. And that serves to do one important thing: enrich the lives of our citizens.

The ITMP launched in February 2021. Shareholders and stakeholders recognized that there was never a better time to have a plan built to provide direction and alignment of goals for the tourism industry. Tourism is one of the fastest-growing industries globally, and it is bringing prosperity and opportunities to the communities that are prepared.

In total, 28 priority initiatives supporting six strategic themes make up the ITMP—all focusing on helping the city realize its vision of Halifax as a globally recognized visitor destination.

As an ITMP partner working with numerous stakeholders and organizations under a collective impact model, Discover Halifax will continue to collaborate with regional partners to achieve our shared goal of making decisions that will guide tourism recovery.

Thank you to the ITMP funding partners: Halifax Regional Municipality, Province of Nova Scotia, and Atlantic Canada Opportunity Agencies (ACOA). Their collective support has truly brought this vision to life.

Please learn more about the successes of this past year in the ITMP one-year progress report. The report features a comprehensive report card that tracks project progress, a selection of success stories of benefits realized this year, and an overview of noteworthy projects showing great momentum.