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Discover Halifax uses a Balanced Scorecard to meet our mandate of promoting the Halifax region with the goal of achieving our goal to be globally recognized as Canada's favourite city.

Our Balanced Scorecard outlines four important categories to measure our performance. These have been updated accordingly for existing pandemic pressures.

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  • Grow leisure visitation
  • Grow group visitation
  • Grow visitor spend with members
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  • Right people in the right roles
  • Support training and sales
  • Manage and reward
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  • Align strategy with partners
  • Invest in technology
  • Improve processes
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  • Leverage funding
  • Improve ROI
  • Grow investment

Discover Halifax reports its Key Performance Indicators (KPIs) to Halifax’s Regional Municipality’s Community Planning and Economic Development (CPED) Standing Committee on a quarterly basis.

CPED makes recommendations to Regional Council to support community and economic life.

Visit the Halifax Council CPED webpage to learn more about CPED, including its next scheduled meeting date.

You can view a copy of Discover Halifax’s latest report and KPI results below.