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Discover Halifax uses a Balanced Scorecard to meet our mandate of promoting the Halifax region with the goal of achieving our goal to be globally recognized as Canada's favourite city.

Our Balanced Scorecard outlines four important categories to measure our performance. These have been updated accordingly for existing pandemic pressures.

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  • Grow leisure visitation
  • Grow conventions and events
  • Grow visitor spend with members
  • Improve experiences for residents and visitors
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  • Be recognized as a haven for high performers
  • Be a leader in performance management
  • Create a culture of living our values
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  • Work with partners to achieve goals together
  • Achieve best-in-class information services
  • Be the go-to source for tourism intelligence
  • Be a leader in sustainable travel
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  • Grow member revenue
  • Leverage investments
  • Maximize return on investment

Discover Halifax reports its Key Performance Indicators (KPIs) to Halifax’s Regional Municipality’s Community Planning and Economic Development (CPED) Standing Committee, which makes recommendations to Regional Council to support community and economic life.

Visit the Halifax Council CPED website to learn more about CPED, including its next scheduled meeting date.

You can view a copy of Discover Halifax’s latest report and KPI results below.