Thank you for joining Discover Halifax for the launch of Halifax’s first Integrated Tourism Master Plan (ITMP) on March 4, 2021. This five-year plan was developed to grow and support our destination taking a community-first approach.
More than 300 people registered for the ITMP Kickoff Event hosted by Discover Halifax. Here is a look back at that event, in case you missed it.
You can find more information below, including the speaker line-up and details on the plan itself.
About the event
It has been one year since Discover Halifax prepared to launch Halifax’s first ITMP, and one year since a global pandemic impacted all of us. While we delayed the launch of the plan, the work has continued for several of the 28 initiatives identified in the Action Plan. This work will help the Halifax region achieve its vision – to be widely recognized as the favourite city in Canada.
The ITMP is Halifax’s game plan for how Halifax can achieve this, and how we can build back better after the public health crisis is over. Our line-up of special guest speakers will introduce elements of the plan, provide an overview of the recommendations, its guiding principles and six strategic themes. We know that if we follow the ITMP’s plan for growth, we can build a better place for everyone, not just tourists.
SESSION LINE-UP
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Welcome
Opening Remarks
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Tourism Recovery and Framework
Ross Jefferson, President and CEO of Discover Halifax, provides an overview of the organization's recovery plan.
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Key Elements of Halifax's ITMP
Consultant Michele McKenzie will introduce key findings from the ITMP.
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Roundtable Discussion - ITMP Themes & Projects
Moderator - Ross Jefferson
- Build and enhance Halifax's key demand generators - Building places for people, Jennifer Angel
- Attracting Halifax's highest yield and growth markets - Michele Saran, Tourism Nova Scotia
- Make it easy to get here and visit - - Marie Manning, Halifax International Airport Authority
- Be vibrant and alive 365 - Matt Hebb, Music City Strategy
- Develop responsible tourism - Ryan Murphy, 100 Wild Islands
SPEAKERS
MP Andy Fillmore
Parliamentary Secretary to the Minister of Infrastructure and Communities
Ross Jefferson
President & CEO,
Discover Halifax
Mayor Mike Savage
Halifax Mayor,
Halifax Regional Municipality
Michele McKenzie
ITMP Project Manager & Consultant
Principal, McKenzie Strategies
Jennifer Angel
President & CEO,
Develop Nova Scotia
Michele Saran
Chief Executive Officer,
Tourism Nova Scotia
Marie Manning
Vice President of Business Development & CCO
Halifax International Airport Authority
Matt Hebb
VP Government and Global Relations
Dalhousie University
Ryan Murphy
President & Owner,
Murphy's Camping
