Initiative 5

Create an experience development program

Upon the completion of recommendation #25 (Evolve Discover Halifax to a Destination Management Organization), Discover Halifax will lead the development of a new experience program. This will position Halifax to better leverage the award-winning programming that is offered by Tourism Nova Scotia and Destination Canada.

Current Stage

Initiation
To advance, the business case must be developed and approved. A sponsor should be identified, or a project manager assigned. Resources are approved and allocated.

Next Stage

Discover Halifax is resourced as a destination management organization.
A detailed business plan is developed for at least two new experiences to be offered by 2022.
First-term priority

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Background

There are four competency pillars for destination management organizations including enabling environment, marketing investment, infrastructure, and product and experiences. The latter is the “life-blood” of a destination. These products and experiences are what make the destination really stand out as a unique place, not just to visit, but to live, work and play.

The Halifax region already has a strong mix of natural, cultural, historic, and Indigenous experiences that visitors are asking to learn more about to create lasting memories of their time here. Working together with multiple key partners, Discover Halifax can conduct an investment assessment of proposed initiatives and support targeted marketing for the key demographics.

Related - see also ITMP initiative 7

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Key Players

Lead

Discover Halifax

Partners & Potential Partners

Tourism Nova Scotia
Restaurant Association of Nova Scotia
Taste of Nova Scotia
Nova Scotia Indigenous Tourism Enterprise Network (NSITEN)
Black Cultural Centre
Fédération Acadienne de la Novelle-Écosse (FANE)
Destination Canada