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Create an experience development program

Upon the completion of recommendation #25 (Evolve Discover Halifax to a Destination Management Organization), Discover Halifax will lead the development of a new experience program. This will position Halifax to better leverage the award-winning programming that is offered by Tourism Nova Scotia and Destination Canada.


Current Stage


    Detailed Planning
    The project plan must be developed to advance to the next stage.

Next Stage


There are four competency pillars for destination management organizations including enabling environment, marketing investment, infrastructure, and product and experiences. The latter is the “life-blood” of a destination. These products and experiences are what make the destination really stand out as a unique place, not just to visit, but to live, work and play.

The Halifax region already has a strong mix of natural, cultural, historic, and Indigenous experiences that visitors are asking to learn more about to create lasting memories of their time here. Working together with multiple key partners, Discover Halifax can conduct an investment assessment of proposed initiatives and support targeted marketing for the key demographics.

Related - see also ITMP initiative 7

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Key Players



    Discover Halifax

Partners & Potential Partners


    Tourism Nova Scotia


    Restaurant Association of Nova Scotia


    Taste of Nova Scotia


    Nova Scotia Indigenous Tourism Enterprise Network (NSITEN)


    Black Cultural Centre


    Fédération Acadienne de la Novelle-Écosse (FANE)


    Destination Canada