Skip to main content
Notice:

COVID-19 Member Resources. Learn more

5

Create an experience development program

Upon the completion of recommendation #25 (Evolve Discover Halifax to a Destination Management Organization), Discover Halifax will lead the development of a new experience program. This will position Halifax to better leverage the award-winning programming that is offered by Tourism Nova Scotia and Destination Canada.

  •  
  •  

Current Stage

  •  

    Initiation 
    To advance, the business case must be developed and approved. A sponsor should be identified, or a project manager assigned. Resources are approved and allocated.

Next Stage

  •  

    Discover Halifax is resourced as a destination management organization.

  •  

    A detailed business plan is developed for at least two new experiences to be offered by 2022.

  •  

    First-term priority

Background

There are four competency pillars for destination management organizations including enabling environment, marketing investment, infrastructure, and product and experiences. The latter is the “life-blood” of a destination. These products and experiences are what make the destination really stand out as a unique place, not just to visit, but to live, work and play.

The Halifax region already has a strong mix of natural, cultural, historic, and Indigenous experiences that visitors are asking to learn more about to create lasting memories of their time here. Working together with multiple key partners, Discover Halifax can conduct an investment assessment of proposed initiatives and support targeted marketing for the key demographics.

Related - see also ITMP initiative 7

Have an update regarding this project?

Email us

Matching Recommendations

  • Build and Enhance Halifax's Key Demand Icon
    Build and Enhance Halifax's Key Demand
  • Be vibrant and alive 365 Icon
    Be vibrant and alive 365

Key Players

Lead

  •  

    Discover Halifax

Partners & Potential Partners

  •  

    Tourism Nova Scotia

  •  

    Restaurant Association of Nova Scotia

  •  

    Taste of Nova Scotia

  •  

    Nova Scotia Indigenous Tourism Enterprise Network (NSITEN)

  •  

    Black Cultural Centre

  •  

    Fédération Acadienne de la Novelle-Écosse (FANE)

  •  

    Destination Canada