Create an experience development program
Upon the completion of recommendation #25 (Evolve Discover Halifax to a Destination Management Organization), Discover Halifax will lead the development of a new experience program. This will position Halifax to better leverage the award-winning programming that is offered by Tourism Nova Scotia and Destination Canada.
Current Stage
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Initiation
To advance, the business case must be developed and approved. A sponsor should be identified, or a project manager assigned. Resources are approved and allocated.
Next Stage
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Discover Halifax is resourced as a destination management organization.
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A detailed business plan is developed for at least two new experiences to be offered by 2022.
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First-term priority