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Evolve Discover Halifax to become backbone organization for Integrated Tourism Master Plan

Halifax differentiates itself as a destination under the guidance of clear leadership and people who are passionate about where they live.


Current Stage


    To advance, the business case must be developed and approved. A sponsor should be identified, or a project manager assigned. Resources are approved and allocated.

Next Stage


    First-term Priority


The development of the ITMP identified the need for a backbone organization to support the community-first approach and to best set the destination up for future success.

It was recognized that Discover Halifax was doing a very good job leading the sales and marketing efforts for the destination, but that the opportunity exists to expand the role of the organization to support the Collective Impact model and reflect best practice in destination development. While Discover Halifax has the independent authority to expand its business model to be a DMO, the current funding model is inadequate and would need to be adjusted accordingly.

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Key Players



    Halifax Regional Municipality

Partners & Potential Partners


    Discover Halifax