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26

Develop a plan for sustainable growth of the cruise sector

Be ready to welcome the return of cruise passengers to experience more parts of the Halifax region when its safe to do so.

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Current Stage

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    Discovery & Scoping
    To advance to the next stage, the project concept must be developed.

Next Stage

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    Mid-term priority

Background

Prior to the COVID-19 pandemic, Halifax was experiencing growth in the cruise sector as a ‘must visit’ main port on Eastern Canada itineraries. The total year-to-date cruise ship passengers who arrived in Halifax totalled 323,709, which was 2.2 per cent more than the previous year. The impact of having to cancel the cruise season in 2020 and again in 2021 has negatively impacted local businesses.

During the development of the ITMP, it was identified that, while the cruise sector was seen to provide significant economic benefit, there were concerns regarding the sustainability of the growth trajectory – particularly the mix of business and concentration of benefits. There was also a strong desire to identify opportunities that could avoid future risks from ‘over-tourism’ by developing new onshore experiences and more effectively dispersing benefits throughout the region.

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