Skip to main content
Notice:

COVID-19 Member Resources. Learn more

27

Develop the business case for heritage tourism in Halifax

By diving deeper into the research, Halifax can identify the best, authentic experiences to tell the story of its heritage and history.

  •  

Current Stage

  •  

    Discovery & Scoping
    To advance to the next stage, the project concept must be developed.

Next Stage

  •  

    Mid-term priority

Background

Similar to culinary experiences, the ITMP research found that heritage tourism represents another opportunity for product development and new experiences to draw visitors. As other destinations have discovered, these experiences should be authentic, represent the true nature of our heritage and history, and involve multiple voices.

Based on the survey of past visitors, these types of experiences would appeal to visitors from beyond the Maritimes who are more active tourists, overall. Visitors from further away are more likely to visit a landmark or a historic site when compared to responses from Maritime residents. Since visitors from beyond the Maritimes are highly likely to recommend the region (84 per cent do so), focusing on experiences that appeal to them is a great way to put Halifax on the travel list of other prospective visitors.

Have an update regarding this project?

Email us