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Create two events including a signature event 

Travel to Halifax will be better dispersed throughout the year with the lure of new events, including one signature event, hosted during what are traditionally lower travel periods.

Current Stage


    Discovery & Scoping
    To advance to the next stage, the project concept must be developed.

Next Stage


    Mid-term priority


    The Evergreen Festival fully launches with strong promotion to safe travel markets


    A concept for a second signature event is developed and ready for post-pandemic travel


  • Evergreen Festival

    CURRENT STAGE: Benefits Realized

  • Signature Event

    CURRENT STAGE: Discovery & Scoping



As part of our research, it stood out that “an event, like sporting, concert or festival” was the number one reason why Maritime residents visited the Halifax region in what is considered the “shoulder” or “low” season. This season refers to November through February when the weather typically discourages people from getting outside and enjoying the region. We need to change that and celebrate the stark beauty of our winter wonderland, cheer for our favourite team or band, and stay active.

The practice of establishing a signature event has been tried and true for other destinations. Just consider the impact of events like October’s Celtic Colours to Cape Breton, September’s Toronto Film Festival, February’s Winterlude in Ottawa or February’s Winter Carnival in Quebec. After all, what would Calgary be without the Stampede, which dates back to 1912 and attracts more than a million visitors each year? The entire Halifax region could benefit from a high-calibre, unique Bluenoser event outside the typical tourist season. The establishment of the Evergreen Festival, a four-week long, outdoor winter market, is the first of these two signature events. With continued support, the Evergreen Festival will grow to successfully draw to visitors, as well as an anticipated community holiday event.

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Key Players



    Discover Halifax, Halifax Regional Municipality

Partners & Potential Partners


    Develop Nova Scotia


    Nova Scotia Communities, Culture and Heritage


    private sector