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The tourism industry has a complex supply chain that involves multiple sectors and stakeholders. The ITMP helps unify our efforts to ensure we're all working together towards common goals and objectives through the collective impact model. After extensive consultation and engagement, 28 initiatives were identified and developed with a community-first approach to maximize tourism benefits for all 210+ communities in the Halifax region.


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  • Build and Enhance Halifax's Key Demand
    Build and Enhance Halifax's Key Demand
  • Attract highest yield and growth markets
    Attract highest yield and growth markets
  • Make it easy to get here and visit
    Make it easy to get here and visit
  • Be vibrant and alive 365
    Be vibrant and alive 365
  • Develop responsible tourism
    Develop responsible tourism
  • Establish, Identify, Appoint Tourism Leadership
    Establish, Identify, Appoint Tourism Leadership

Develop business case for increased marketing investment in fly markets

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Updated July 30, 2024
18

Expand Stopover program at Halifax Stanfield International Airport

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Updated July 30, 2024
17

Supporting the development Wije’winen (Reimagined Mi’kmaw Native Friendship Centre)

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Updated July 30, 2024
28

Develop the business case for heritage tourism in Halifax

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Updated July 30, 2024
27

Develop a plan for sustainable growth of the cruise sector

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Updated July 30, 2024
26

Evolve Discover Halifax to become backbone organization for Integrated Tourism Master Plan

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Updated July 30, 2024
25

‘Internet for Nova Scotia’ – improve broadband throughout region

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Updated July 30, 2024
24

Increase the availability of public washrooms throughout the region

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Updated July 30, 2024
23

Support policy process for short-term rentals

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Updated July 30, 2024
22

Action the Halifax Rapid Transit Strategy

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Updated July 30, 2024
21

Adopt ride-hailing services

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Updated July 30, 2024
20

Develop an incentive program to attract strategic conferences in low-season

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Updated July 30, 2024
19

Establish an “Events Attraction Office” to lead implementation of the STAT Pro Report recommendations

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Updated July 30, 2024
16

Complete a needs analysis for additional and enhanced outdoor performance venues

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Updated July 30, 2024
15

Develop the new waterfront Art District as a place for everyone to experience Nova Scotia art and culture

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Updated July 30, 2024
14

Implement the Marine Visitation Plan

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Updated July 30, 2024
13

Implement the Peggys Cove Master Plan

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Updated July 30, 2024
11

Enhance the canoe-kayaking competition facility on Lake Banook

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Updated July 30, 2024
10

Create a community-led vision for the Dartmouth waterfront to disperse visitation

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Updated July 30, 2024
9

Develop and enhance culinary experience program

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Updated July 30, 2024
7

Create an experience development program

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Updated July 30, 2024
5

Enhance demand generators for Designated Arts, Entertainment and Heritage Conservation Districts

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Updated July 30, 2024
4

Implement the Wild Islands Plan

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Updated July 30, 2024
3

Attract more people to skilled labour program for the restaurant sector

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Updated July 30, 2024
2

Create an investment filter as a tool to help assess tourism impacts of proposed investments

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Updated July 30, 2024
1

Create two events including a signature event 

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Updated July 30, 2024
8

Launch Halifax Music City Strategy

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Updated July 30, 2024
6

Fully implement the Harbour Islands Visitor Experience Strategy (Georges and McNabs Islands)

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Updated July 30, 2024
12