Initiatives

The tourism industry has a complex supply chain that involves multiple sectors and stakeholders. The ITMP helps unify our efforts to ensure we're all working together towards common goals and objectives through the collective impact model. After extensive consultation and engagement, 28 initiatives were identified and developed with a community-first approach to maximize tourism benefits for all 210+ communities in the Halifax region.

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Build and Enhance Halifax's Key Demand
Attract highest yield and growth markets
Make it easy to get here and visit
Be vibrant and alive 365
Develop responsible tourism
Establish, Identify, Appoint Tourism Leadership

Develop business case for increased marketing investment in fly markets

Expand Stopover program at Halifax Stanfield International Airport

Supporting the development Wije’winen (Reimagined Mi’kmaw Native Friendship Centre)

Develop the business case for heritage tourism in Halifax

Develop a plan for sustainable growth of the cruise sector

Evolve Discover Halifax to become backbone organization for Integrated Tourism Master Plan

‘Internet for Nova Scotia’ – improve broadband throughout region

Increase the availability of public washrooms throughout the region

Support policy process for short-term rentals

Action the Halifax Rapid Transit Strategy

Adopt ride-hailing services

Develop an incentive program to attract strategic conferences in low-season

Establish an “Events Attraction Office” to lead implementation of the STAT Pro Report recommendations

Complete a needs analysis for additional and enhanced outdoor performance venues

Develop the new waterfront Art District as a place for everyone to experience Nova Scotia art and culture

Implement the Marine Visitation Plan

Implement the Peggys Cove Master Plan

Enhance the canoe-kayaking competition facility on Lake Banook

Create a community-led vision for the Dartmouth waterfront to disperse visitation

Develop and enhance culinary experience program

Create an experience development program

Enhance demand generators for Designated Arts, Entertainment and Heritage Conservation Districts

Implement the Wild Islands Plan

Attract more people to skilled labour program for the restaurant sector

Create an investment filter as a tool to help assess tourism impacts of proposed investments

Create two events including a signature event

Launch Halifax Music City Strategy

Fully implement the Harbour Islands Visitor Experience Strategy (Georges and McNabs Islands)