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This is a guide to help those who speak to visitors about the Halifax region

Discover Halifax operates within a highly competitive industry, and we want to use our resources efficiently to build and enhance the understanding of what makes us different and unique.

In our public-facing materials, consistency of tone is important, and that’s why we created a Brand Inspiration Guide.

It is intended to guide the procurement of imagery, creation of content, and directions of campaigns, not to dictate, and it will evolve and adapt over time. Partners and members are welcome to use it in any way it makes sense.

Should you have any questions or comments, please feel free to reach out.