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June 15, 2021 - Halifax, NS – Today, Discover Halifax, Halifax Chamber of Commerce, Halifax Partnership and the Halifax Regional Municipality will launch a new marketing campaign to drive new revenue into the visitor economy and arm Nova Scotians with information and tools to help them discover something new in the Halifax region this summer.

“We know there’s a pent-up demand amongst Nova Scotians to get out and enjoy their summers. We also know that local businesses who rely on the visitor economy have been among the hardest hit in the past 18 months,” says Ross Jefferson, President & CEO of Discover Halifax. “Our intention with this campaign is to arm Nova Scotians with the information they need to be a tourist right here in our backyard. We know there are a tremendous number of amazing experiences here in our province and it is our goal to help curate these and share with everyone.”

“This campaign is exactly what our city needs right now. With all of us spending so much time closer to home this summer, it’s time we all start being tourists in our own backyards,” says Patrick Sullivan, President & CEO of the Halifax Chamber of Commerce. “As we move through the phases of reopening and more restrictions lift, small businesses are going to need our support and this campaign will help us do that.”

“There’s never been a more important time to showcase everything Halifax has to offer,” says Wendy Luther, President & CEO, Halifax Partnership. “Local retailers, restaurants, and tourism businesses across the region have been deeply impacted by COVID and are ready to welcome customers back as restrictions ease. There’s so much to explore, right here at home and this campaign highlights how to help local businesses recover while discovering something new in Halifax all summer long.”

“Whether you’re playing local tourist or are able to welcome visitors from further afield this summer, it’s time to support local businesses and experience everything that makes the Halifax region so special,” said Mayor Mike Savage.

The campaign will encourage Halifax and Nova Scotian residents to try new experiences in their province and serve as a reminder of the impact of spending your dollars locally. The Halifax Chamber and Discover Halifax will also be running a weekly social media contest for 5 weeks with a bundle of local gift cards valued at $500 total as prizes.

Discover Halifax is non-profit, membership-based marketing and sales organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Discover Halifax’s goal is to promote Halifax as a destination of choice for leisure and business travelers.

Halifax typically welcomes 5.3 million overnight stays each year, who spend over $1.3 billion. Halifax alone represents over 54% of all visitation to Nova Scotia, and 34,000 people are employed in the tourism industry.

Representing 1,750 businesses and over 65,000 Members, the Halifax Chamber of Commerce is committed to advocating for the conditions in the economy that enhance our members’ prosperity.

Halifax Partnership is Halifax's public-private economic development organization. The Partnership drives and accelerates economic growth by selling and marketing Halifax to the world, helping businesses reach their full potential and tracking Halifax's economic progress.

The Halifax Regional Municipality is the government for the largest municipality in Atlantic Canada, delivering programs and services to more than 440,000 residents across 200 communities and neighbourhoods.


For more information, please contact:

Abby Tucker
PR Coordinator, Halifax Chamber of Commerce

Katie Conklin
Marketing + Communications Manager, Discover Halifax