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Discover Halifax’s Annie Cameron named one of 30 international future leaders of destination organization industry

April 5, 2022 – Halifax, NS: Discover Halifax is thrilled to announce that Annie Cameron has been named one of Destinations International’s 2022 30 Under 30 recipients. To learn more about each honoree, click here.

Cameron is the senior marketing content manager at Discover Halifax. She is responsible for brand storytelling on Discover Halifax’s owned channels, where she shares the stories of the people, places, and initiatives that make Halifax the best place for everyone who lives, works, and visits. Cameron has been with Discover Halifax since 2015.

“We are delighted that Annie is being recognized on an international level. She is instrumental to our success in growing our brand and helping to attract visitors to our destination,” said Ross Jefferson, president and CEO, Discover Halifax. “Annie lives the values of our organization daily, and we are proud to have her represent Discover Halifax and our region amongst this impressive cohort of future leaders.”

Destinations International is committed to investing and preparing the leaders of tomorrow and developing future industry leaders that represent a diverse set of backgrounds and perspectives. Each year, 30 individuals under the age of 30, are selected to gain valuable industry networking opportunities and increased thought leadership throughout the year. The honorees originate from a variety of destination organizations of all sizes and countries.

“Being a 30 Under 30 honoree is an incredible opportunity to develop as a leader and to grow within an organization that has a tremendous positive impact on our community,” said Cameron. “I'm honoured to be recognized for something that I love to do, and I feel fortunate to be part of such a supportive and dedicated team.”

Cameron is one of three Canadian recipients included in the 2022 30 Under 30 Class. The complete 2022 class can be found here.

“The 30 Under 30 program remains critical to our organization’s vision and mission,” said Don Welsh, president and CEO of Destinations International. “As our industry moves toward recovery, we are especially excited to announce these young professionals as they are the future of the travel and tourism industry.”

Now in its 12th year, the 30 Under 30 program is supported by founding program partner, SearchWide Global and sponsored by Fired Up! Culture, Northstar Meetings Group and PCMA. For more information on the 30 Under 30 Program and the 2022 30 Under 30 class, please visit


“Annie lives and breathes the Discover Halifax brand. If you’ve seen a piece of leisure content from our organization in the last 7 years–whether it’s a visitor guide, our website, a social post, or a campaign – chances are, Annie’s been behind it. We’re so fortunate to have her on the team and we’re thrilled that she’s been recognized at the international level.”

- Clare Tidby, vice president, marketing & visitor experience, Discover Halifax

“The Destinations International Foundation believes in building up the leaders of tomorrow. We are proud of our 30 Under 30 Program and for the foundation investors who make programs like these possible for our industry. We look forward to engaging with them through professional development and networking opportunities throughout the year and in the years to come.”

- John Percy, president and CEO, Destination Niagara USA and Destinations International Foundation chair

“Working with Annie on various projects has been an absolute pleasure. She’s so thoughtful, capable, and practical, rolled into one. She is an asset to the tourism industry in our region. The Halifax Chamber of Commerce is thoroughly happy to hear of this well-deserved recognition.”

- Becky Davison, vice president, marketing, Halifax Chamber of Commerce


About the Destinations International Foundation:

The Destinations International Foundation is a nonprofit organization dedicated to empowering destination marketers globally by providing education, research, advocacy and leadership development. The Foundation is classified as a charitable organization, under Section 501 (c)(3) of the Internal Revenue Service Code and all donations to the Foundation are tax deductible. For more information visit

About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 6,500 members and partners from over 650 destinations in approximately 13 countries, Destinations International represents a powerful forward-thinking, collaborative association that exchanges bold ideas, connects innovative people and elevates tourism to its highest potential. For more information, visit

About Discover Halifax:

Discover Halifax is a non-profit, membership-based marketing and sales organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Discover Halifax’s goal is to promote Halifax as a destination of choice for leisure and business travelers.

Halifax welcomes 5.3 million overnight stays each year, who spend $1.3 billion. Halifax alone represents over 54% of all visitation to Nova Scotia, and 34,000 people are employed in the tourism industry.

Media contact:

Fallon Bourgeois

Director, Communications

(902) 483-1670