Job opportunity: Social Media Manager

The opportunity

Discover Halifax is looking for a Social Media Manager to bring the Halifax Regional Municipality to life across our social media channels. This is a hands-on, social-first role for someone who understands platforms, audiences, trends, storytelling, and what makes content engaging.

As a member of the Marketing and Visitor Experience team, you’ll manage Discover Halifax’s day-to-day organic social media presence - from planning and creating content to publishing, community management, performance tracking, and optimization. You’ll showcase Halifax’s neighbourhoods, experiences, events, businesses, people, and stories while helping inspire visitors to discover the destination.

This is a great opportunity for a creative, curious, highly organized social media professional who can balance big ideas with strong execution and knows when to plan ahead, but when to jump on a timely opportunity.

Key responsibilities and duties

Social media content

• Plan, create, curate, and publish social content, including copy, photography, graphics, short-form video, Stories, Reels, and emerging formats.
• Develop content that showcases Halifax and inspires visitation.
• Adapt content, messaging, tone, and format for different social platforms and audiences.
• Research experiences, visitor offerings, events, businesses, and neighbourhoods to develop accurate and engaging content.
• Maintain the social media content calendar, balancing planned, campaign, seasonal, and timely content.
• Identify opportunities to turn trends, conversations, events, seasonal moments, and experiences into relevant content.
• Work with members, partners, creators, photographers, and internal teams to source content and story ideas.
• Plan and capture social-first photo and video at events, attractions, businesses, neighbourhoods, and experiences throughout the region.
• Ensure members and partners are appropriately tagged and recognized in social content.

Community management

• Monitor social channels and engage with comments, questions, messages, mentions, and relevant conversations.
• Respond to visitor questions and identify opportunities for meaningful engagement.
• Maintain Discover Halifax’s brand voice in all social interactions.
• Monitor conversations about Halifax as a destination and identify opportunities for Discover Halifax to participate.
• Exercise sound judgement when responding to sensitive or unexpected situations.
• Escalate issues or potential reputational concerns when appropriate.

Social media planning and optimization

• Contribute to the ongoing evolution of Discover Halifax’s organic social media strategy.
• Plan social content in alignment with marketing campaigns, organizational priorities, members, partners, events, and visitor experiences.
• Stay current on platform changes, emerging channels, social media best practices, cultural trends, and audience behaviours.
• Test new content formats, creative approaches, and platform features.
• Monitor social media performance and use insights to improve future content.
• Track key performance indicators and contribute to regular social media reporting.
• Identify high-performing content and recommend opportunities to build on successful themes, formats, and stories.

Website and additional content

• Write and edit content for the Discover Halifax website, guides, newsletters, and other marketing and communications channels as required.
• Research experiences and visitor information to ensure content is accurate and useful.
• Update and optimize existing digital content.
• Revise content based on feedback and organizational priorities.

Collaboration and brand

• Collaborate with writers, designers, marketing team members, and other internal teams to develop integrated content.
• Provide a social media perspective during campaign planning and content development.
• Present content concepts, insights, and recommendations to the internal team.
• Ensure social content follows Discover Halifax’s brand voice, visual identity, accessibility standards, and content guidelines.
• Support other content and marketing initiatives as required.

Qualifications and experience

• Post-secondary education in marketing, communications, public relations, journalism, digital media, or a related discipline, or an equivalent combination of education and relevant experience.
• 3+ years of relevant social media and content creation experience.
• 3+ years of experience creating and managing content for social media platforms.
• Strong writing, editing, and proofreading skills.
• Demonstrated ability to create engaging, social-first content.
• A strong understanding of how content and audience expectations differ across social platforms.
• Experience using social media management, scheduling, and analytics tools.
• An understanding of social media metrics and how performance insights can inform future content.
• Excellent organizational skills and attention to detail.
• Strong judgement and professionalism when managing public-facing social channels.
• The ability to work independently, manage competing priorities, and meet deadlines.
• A keen eye for compelling photography, video, design, and storytelling.
• Curiosity and a willingness to experiment with new ideas and content formats.
• Genuine curiosity about Halifax and the people, places, experiences, and stories that make the region distinctive.

Position details

This is a full-time position (37.5 hours per week) offered initially as a three-month contract with the possibility of an extension. Located in downtown Halifax, Discover Halifax offers employees a hybrid work arrangement, with two days per week available to work remotely.