Job opportunity: Marketing and Membership Coordinator

The opportunity

Discover Halifax is looking for a Marketing and Membership Coordinator to join our team. This is an opportunity to support marketing campaigns, build relationships with members and industry partners, and contribute to visitor experiences that encourage people to discover Halifax and spend more time exploring the destination.

This is a varied role that sits at the intersection of marketing, membership, digital platforms, project coordination, and visitor experience. You’ll work closely with our marketing team, members, partners, agencies, and tourism industry stakeholders to help bring campaigns and initiatives to life.

The ideal candidate is highly organized, proactive, detail-oriented, and comfortable managing multiple priorities. You enjoy working with people, keeping projects moving, and making sure the details are taken care of.

Key responsibilities and duties

Marketing and campaign support

• Support the planning, coordination, and execution of marketing campaigns throughout the year.
• Help coordinate campaign budgets, timelines, deliverables, and reporting.
• Assist with media buying administration and campaign reporting across digital and other marketing channels.
• Coordinate with agency partners, internal teams, members, and industry stakeholders to support campaign implementation.
• Monitor campaign performance and help track key marketing metrics and results.
• Maintain and organize the Discover Halifax image and video library, including tagging, usage rights, and asset management.
• Stay current on tourism marketing trends, digital marketing practices, and emerging technologies relevant to destination marketing.

Membership and partner support

• Support the sale and coordination of member marketing opportunities, including campaign placements and reporting.
• Prepare performance reports for members, including paid and organic campaign results.
• Maintain accurate member information within the membership CRM, including business information, events, promotions, and campaign participation.
• Coordinate onboarding for new members, including application review, CRM setup, website categorization, and profile accuracy.
• Support membership renewals and follow up with members regarding deadlines, account updates, and participation opportunities.
• Respond to member inquiries related to profiles, benefits, campaigns, and marketing opportunities.
• Keep member information up to date, including new offerings, renovations, business changes, and other relevant updates.
• Help maintain accurate membership records across CRM and digital platforms.
• Compile and prepare annual membership reporting, including participation, engagement, renewal, and campaign metrics.

Visitor experience and digital content

• Support the planning and implementation of visitor experience initiatives and seasonal programs.
• Assist with editing, fact-checking, and coordinating visitor guides, maps, and related materials.
• Gather and summarize visitor and stakeholder feedback to support future visitor experience planning.
• Maintain and update content across leisure marketing websites and digital platforms.

Qualifications and experience

• Post-secondary education in marketing, business, communications, tourism, or a related field.
• 1–3 years of experience in marketing, media buying, campaign coordination, account coordination, or an agency environment.
• Experience supporting marketing campaigns across digital and social media channels.
• Strong working knowledge of web platforms, social media tools, and Microsoft Office.
• Strong organizational and project coordination skills, with the ability to manage multiple priorities and follow projects through to completion.
• Excellent written and verbal communication skills.
• Strong attention to detail and a commitment to accuracy.
• The ability to work independently while also being a collaborative team member.
• A proactive, self-motivated approach and a willingness to take initiative.
• Strong relationship-building skills and the ability to work effectively with members, partners, agencies, and other stakeholders.
• A customer-service mindset and a commitment to creating positive experiences for members, partners, visitors, and stakeholders.
• Comfort working in a fast-paced environment where priorities can change.
• An interest in tourism, marketing, Halifax, and the visitor experience.

Position details

This is a full-time position (37.5 hours per week) offered initially as a 14-month contract with the possibility of an extension. Located in downtown Halifax, Discover Halifax offers employees a hybrid work arrangement, with two days per week available to work remotely.