** This posting has closed **
The opportunity
Do you love finding the story behind a place, turning research into engaging content, and finding the right words to connect with an audience?
Discover Halifax is looking for a Content Writer to join our Marketing and Visitor Experience team. This is an opportunity to create content that inspires people to discover Halifax, helps visitors plan their experience, and showcases the people, places, businesses, events, and experiences that make our destination unique.
As our Content Writer, you’ll work across a variety of channels—from websites and email to social media, print, video, and other marketing materials. You’ll collaborate with a creative and collaborative team, work on a diverse range of projects, and have the opportunity to bring Halifax’s stories to life for different audiences.
Key responsibilities and duties
Your days will be varied, but you will
- Research Halifax’s communities, experiences, events, businesses, attractions, and visitor services to develop engaging destination content.
- Write clear, fresh, and compelling copy for websites, email, social media, print, video, and other marketing materials.
- Adapt your writing style and approach for different audiences, channels, and marketing objectives.
- Work from creative briefs and direction to develop accurate and engaging content.
- Edit, proofread, fact-check, and update content to ensure information is accurate, current, and consistent.
- Help maintain Discover Halifax’s brand voice and editorial standards across channels.
- Publish and update website content using a content management system (CMS).
- Apply SEO and digital content best practices to improve the visibility and usefulness of web content.
- Collaborate with members of the Marketing and Visitor Experience team and other internal stakeholders.
- Share copy concepts and completed work with the team and incorporate feedback and revisions.
- Manage multiple projects and deadlines while maintaining a high level of accuracy and attention to detail.
- Stay informed about content, digital marketing, communications, tourism, and industry trends.
- Support other marketing and content projects as needed.
Qualifications and experience
We’re looking for someone who is more than a good writer. You’re a curious researcher, thoughtful storyteller, and adaptable communicator who understands that great content starts with knowing your audience.
- Post-secondary education in journalism, English, communications, marketing, or a related field, or an equivalent combination of education and relevant experience.
- Experience writing, editing, researching, or developing content through employment, internships, co-op placements, freelance work, academic projects, or other relevant experience.
- Exceptional writing, editing, proofreading, and research skills.
- The ability to write in a clear, engaging, and authentic voice.
- Strong attention to detail and a commitment to accuracy.
- The ability to adapt content for different audiences, channels, and purposes.
- Strong organizational skills and the ability to manage multiple assignments and deadlines.
- Comfort receiving feedback and using it to strengthen your work.
- The ability to work independently while also being a collaborative team member.
- A willingness to learn new tools, systems, and subject matter quickly.
- The ability to learn and consistently apply brand voice and style guidelines.
- Genuine curiosity about Halifax, the tourism industry, and what motivates people to travel.
Position details
This is a full-time position (37.5 hours per week) offered initially as a 14-month contract with the possibility of an extension. Located in downtown Halifax, Discover Halifax offers employees a hybrid work arrangement, with two days per week available to work remotely.