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ITMP 2030 Dashboard

Provide Marketing Support to Elevate Community Events into Tourism Drivers

Key Players

  Lead Organization

  • Discover Halifax

  Partners

  • Various regional and community partners

Stage

  • Explore & Define
  • Planning
  • Delivery
  • Completion

● Explore & Define

This is where the purpose of the project becomes clear, and the lead organization has approved it to go forward. A project moves to the next stage when the foundation is in place, there’s a well-defined idea that’s ready for planning.

Overview

Providing marketing support to community events with strong tourism potential can attract visitors during off-peak seasons and help balance demand throughout the year. Many local festivals and gatherings lack the resources to reach broader audiences, yet with targeted promotion, they can drive overnight stays and extend visitation. By elevating authentic, community-rooted experiences, Halifax can position more of its events on the regional and national stage, enhancing both cultural vibrancy and tourism impact.

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Strategic Themes

  • Build and Enhance Halifax's Key Demand Generators
  • Be Vibrant and Alive, 365
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