Skip to main content

ITMP 2030 Dashboard

Position Halifax as a Shopping Destination

Key Players

  Lead Organization

  • Discover Halifax

  Partners

  • Various regional and community partners
  • Business Improvement Districts
  • Major retail destinations

Stage

  • Explore & Define
  • Planning
  • Delivery
  • Completion

● Explore & Define

This is where the purpose of the project becomes clear, and the lead organization has approved it to go forward. A project moves to the next stage when the foundation is in place, there’s a well-defined idea that’s ready for planning.

Overview

Targeted marketing and retail-tourism integration will promote Halifax’s unique mix of shops and malls as a driver of visitation. Shopping ranks among top urban activities, and Halifax’s blend of major retailers and independent boutiques offers a regional advantage. Integrating retail into campaigns and developing co-branded packages can attract repeat visitors, support winter tourism, and diversify reasons to visit.

Have an update regarding this project?

Email us today

Strategic Themes

  • Build and Enhance Halifax's Key Demand Generators
  • Attract the Highest Yield and Growth Markets
Back to ITMP 2030 Dashboard