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ITMP 2030 Dashboard

Develop a Nationally Recognized Marquee Event

Key Players

  Lead Organization

  • Discover Halifax
  • Halifax Regional Municipality

  Partners

  • Various regional and community partners

Stage

  • Explore & Define
  • Planning
  • Delivery
  • Completion

 Explore & Define

This is where the purpose of the project becomes clear, and the lead organization has approved it to go forward. A project moves to the next stage when the foundation is in place, there’s a well-defined idea that’s ready for planning.

Overview

Establishing a flagship event will strengthen Halifax’s brand, increase visitation during off-peak periods, and foster a strong sense of community pride. A marquee event must be authentic to the region, strategically timed within the tourism calendar, and designed to grow over time. Clear criteria, careful evaluation of opportunities, and strong partnerships will be essential to ensure broad support and deliver an event that reflects Halifax’s unique identity and long-term aspirations.

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Strategic Themes

  • Build and Enhance Halifax's Key Demand Generators